Privacy Policy
Last updated: March 23, 2026
1. Introduction
AuraLocal ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the service.
2. Information We Collect
2.1 Personal Information
We collect information that you provide directly to us, including:
- Name, email address, and contact information
- Account credentials (username and encrypted password)
- Payment information (processed securely through Lemon Squeezy, our Merchant of Record)
- Business profile information and Google Business Profile data you choose to connect
- Communication preferences and support inquiries
2.2 Automatically Collected Information
When you access our service, we automatically collect certain information, including:
- Device information (IP address, browser type, operating system)
- Usage data (pages visited, features used, time spent)
- Log data (access times, error logs, performance metrics)
- Cookies and similar tracking technologies
2.3 Third-Party Data
We collect data from Google Business Profile and other third-party services you connect to our platform. This data is used solely to provide our services and is handled in accordance with those services' terms and policies.
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send administrative information, updates, and security alerts
- Respond to your comments, questions, and customer service requests
- Monitor and analyze usage trends and preferences
- Detect, prevent, and address technical issues and fraud
- Develop new features and services
- Send marketing communications (with your consent)
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
- Payment Processor (Lemon Squeezy): Lemon Squeezy, LLC acts as our Merchant of Record and processes all payments. When you make a purchase, Lemon Squeezy collects and processes your payment information in accordance with Lemon Squeezy's Privacy Policy. We do not store your full credit card details.
- Service Providers: We share information with third-party service providers who perform services on our behalf (e.g., data analysis, email delivery, hosting)
- Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition
- Legal Requirements: When required by law or to protect our rights, property, or safety
- With Your Consent: When you explicitly authorize us to share specific information
5. Data Security
We implement appropriate technical and organizational security measures to protect your information, including:
- 256-bit SSL encryption for data transmission
- Encrypted data storage
- Regular security audits and vulnerability assessments
- Access controls and authentication protocols
- Industry-standard security practices
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete your personal information within 30 days, except where retention is required for legal, regulatory, or legitimate business purposes.
7. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Request transfer of your data to another service
- Opt-out: Unsubscribe from marketing communications
- Objection: Object to processing of your information
To exercise these rights, please contact us at support@auralocal.com.
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and track information. You can control cookies through your browser settings. Types of cookies we use:
- Essential Cookies: Required for the service to function
- Analytics Cookies: Help us understand how you use our service
- Preference Cookies: Remember your settings and preferences
- Marketing Cookies: Track your activity for advertising purposes (with consent)
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction. We take appropriate safeguards to ensure your information receives adequate protection.
10. Children's Privacy
Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.
11. Third-Party Links
Our service may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of the service after such modifications constitutes acceptance of the updated Privacy Policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
AuraLocal
Support: support@auralocal.com
Payment Processing by Lemon Squeezy
All payments for AuraLocal are processed by Lemon Squeezy, who acts as our Merchant of Record. Lemon Squeezy collects and processes payment information (including credit card details, billing address, and transaction data) in accordance with their own privacy policy. We recommend reviewing Lemon Squeezy's Privacy Policy to understand how your payment data is handled.
GDPR Compliance
For users in the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR). You have specific rights under GDPR, including the right to access, rectification, erasure, restriction of processing, data portability, and objection. To exercise these rights, contact us at support@auralocal.com.
California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell your personal information. To exercise your CCPA rights, contact us at support@auralocal.com.